As Malta’s newest transport service, Cool ride-pooling, celebrates its first three months of operation, we look back on the journey so far, assess where Cool is headed next, and present a fantastic new offer that will help hospital visitors in particular.
What do you get if you cross a cab with public transport? Finding that transportation sweet-spot between the comfort and timely convenience of a cab, and the low price of a public transport, has long been the dream of many commuters in Malta.
In July this year, at last, just such a transport solution arrived.
Enter Cool, the first on-demand ride-pooling service available in Malta, which offers passengers the chance to travel in the same car as other travellers who are all headed in the same direction. The corner-to-corner service - so the car will collect you from a nearby corner and drop you to another near your destination, with an average total walking distance of around 100 meters. And all this for prices starting from as low as €3.95 per ride, bookable via a dedicated mobile phone app.
In just three months, Cool has already captured the imagination of Malta’s travellers and commuters. “We have received very positive feedback from the general public so far. As well as avoiding the need to find parking, they like the price, particularly, as it is fixed and unaffected by time of day, time spent in the vehicle or traffic delays,” explains Laura Jasenaite at Cool. “We are currently carrying out around 500-600 trips per day, with most of those trips taking place during peak hours, such as the morning and evening rush hours. This shows that people are using us for their commute, so we are already helping congestion. Having three people in a Cool vehicle means at least two fewer cars on the road, which also goes towards reducing each person’s carbon footprint.”
In order to test the local appetite for such a concept, Cool launched, and still currently operates, in a limited zone comprising: Attard, Balzan, Birguma, Birkirkara, Blata l-Bajda, Floriana, Gharghur, Gwardamangia, Gzira, Hamrun, Ibragg, Iklin, Mriehel, Kappara, Lija, Madliena, Marsa, Msida, Swatar, Swieqi, Paceville, Pembroke, Pieta, Qormi, San Gwann, Sliema, St Julian’s, St Venera, Ta’ Xbiex, and Valletta. As the service becomes more popular, however, Cool plans to expand coverage to the whole of Malta.
Meanwhile, a new offer, which reduces the rate-per-ride by €1.00 off the standard operating prices, promises to assist passengers travelling to and from one important destination: the hospital. “Since parking is tricky both at Mater Dei Hospital and at St Luke’s Hospital, we feel that this is something we can do to give back to the community,” continues Ms Jasenaite. “This way, passengers have the convenience of a cab, especially if they need to carry anything with them (although we advise that if you are taking big luggage, to call and let us know). We hope that it will make getting to and from the hospital much easier, cheaper and more efficient, while also reducing congestion in this crucial spot.”
Download the App today - here.
About Debono Group
Debono Group is a leader in liveability solutions, leveraging cutting-edge technology and the innovative spirit of its people to pioneer sustainable alternatives to challenges in mobility, wellbeing and business development. Founded in 1960 by Michael Debono, the Group became the first Toyota distributorship in Europe. Since then it has continued to be driven a forward-looking vision that has allowed it to build a reputation for customer excellence, product innovation and respect for the community.