Ridesharing vs Taxi Ride What's the Difference in Malta

Cool Ride-Pooling Launch in Malta

Cool is the latest ride hailing app to hit the Maltese market. This new offering is so much more than just another simple taxi app. Cool is, in fact, Malta’s first Ride-Pooling Service. Cool encourages people to share rides by pooling passengers headed in the same direction. The solution aims to offer everyone a great service whilst ensuring everyone saves money!

The new Cool app can be downloaded from both the App Store and the Google Play store as of Monday this week.

The platform is powered by the industry leading ride-pooling solution provider ViaVan. The Via solution is known to be unrivaled in the industry and the app’s algorithms match passengers travelling in the same direction and finds the optimal route for their trip within a travel zone.

During the launch period, the vehicles will be operating within a fixed zone covering the Attard, Balzan, Birguma, Birkirkara, Blata l-Bajda, Floriana, Gharghur, Gwardamangia, Gzira, Hamrun, Ibragg, Iklin, Imriehel, Kappara, Lija, Madliena, Marsa, Msida, Naxxar, Swatar, Swieqi, Paceville, Pembroke, Pieta, Qormi, San Gwann, Sliema, St. Julians, St. Venera, Ta Xbiex, and Valletta areas. Following the launch stage, the service will be gradually extended to cover more and more localities around the Maltese islands.

Travel anywhere within the operating area will be charged from as little as €3.95 per ride. Additional passengers in the same booking will ride for €2.50 each.

Cool is a new project under the umbrella of the Debono Group. Following the successful launch of the GoTo car sharing platform in 2018, the mobility group has looked to deliver another first to the Maltese islands.

“Cool is our latest step in our endeavor to build a sustainable mobility eco system in Malta. Our aim is to make mobility on the island the most effective and efficient yet simplest in the world. We look to enhance the experience offered to customers by leveraging technology to deliver best in class solutions that cater to customer needs and requirements. Cool ensures that the quickest routes are calculated dynamically in real-time, allowing for quick and efficient shared trips without lengthy detours”, said Geoffrey Debono, the Group CEO.

Adding to this, Michael Debono, the Group’s Strategic Director said, “The Group is looking to move the needle when it comes to local transportation options. We want to deploy a solution that makes shared transport a more appealing choice to everyone and we hope to onboard hundreds of commuters everyday from across Malta - thus ensuring Cool can really be a game changer in the mobility space - making ride hailing more accessible and affordable for everyone.”

Ian Borg, Minister for Transport, Infrastructure and Capital Projects, applauded the recently-launched service. “I welcome this initiative as one of the sustainable transportation options, which will contribute to reducing traffic on the roads. Today most of the private vehicle journeys are completed by a single person. Ride-pooling can increase vehicle occupancy and deliver tangible benefits for both passengers and the environment such as saved costs fuel and parking, cleaner air and decreased the need for parking,” the minister said.

ViaVan is a global leader in the ride pooling space and today operates services in major global cities including New York, London, Berlin and Amsterdam. The company is redefining public mobility by providing fully on-demand and dynamic transportation solutions,” said Chris Snyder, CEO of ViaVan. “Malta is an innovation-forward country, so we’re delighted to launch this ground- breaking on-demand service in partnership with the Debono Group. Together we look to provide everyone, from residents to tourists, with a convenient, affordable and congestion-reducing transportation alternative. This is truly a great example of a country embracing the future of mobility.”

About ViaVan ViaVan is a leading provider of innovative on-demand shared transit services in Europe, with more than 70 launched and pending deployments in more than 15 countries. ViaVan was founded in 2017 as a joint venture between Via, the world's leading provider and developer of on-demand public mobility, and Mercedes-Benz Vans, the leading manufacturer of iconic passenger and cargo vans. Working closely with cities and public transit operators, ViaVan powers dynamic mobility services that complement existing transportation infrastructure. Through their partnership, Mercedes-Benz Vans and Via are also collaborating on the development of advanced mobility solutions, from sensor technology to electric vehicle fleet management, to autonomous driving. For more information, visit www.viavan.com.

About Debono Group The Debono Group has for decades been firmly rooted in the mobility space. It was a forerunner in the development of mobility in Malta, starting way back in 1960 when the company imported the first ever Toyota vehicle to Europe. Since then it grew and nurtured a highly successful automotive dealership business importing and distributing a range of passenger and commercial vehicles. Today the organisation is looking to the future with the clear aim of making mobility in Malta the most effective, efficient and cost-effective in the world. The company is actively building and investing in diverse projects with the aim of delivering relevant solutions that will positively impact the mobility landscape. It’s looking to build services that make the mobility of goods and people increasingly convenient, fast and predictable. The sweet spot is to ensure everything it does is improving the lives of its customers.